VJs Power Blog

“Your coaching helped me both on the radio and in my first presentation—

I got a standing ovation, and sold lots of books and CDs!”

My client launched his book tour last week and is already seeing RESULTS.

To kick off the Fall Book Tour Season, I’m offering a

BOOK TOUR BASICS SPECIAL:

2-hour ONLINE Training for $97

DATE: Wed., Sept. 30^th, 10am -12noon Pacific Time

Whether you’re self-published or with a small or large publisher—this program will work for you.

In this customized media training session you will learn how to

Find your story hook to attract the media

Nail the “what’s your book about?” opening question

Relieve the stress & panic of performance

Adapt to all types of interviews – Radio, TV, Phone, Internet

AND…SELL LOTS OF BOOKS.

ONLINE SESSION IS LIMITED TO 10 PARTICIPANTS, SO

SIGN UP NOW BY CLICKING HERE.

I‘ve been looking at a lot of websites and blogs recently and one thing struck me about the video clips that people have posted. THEY’RE TOO LONG. We’re all clicking around at light speed on the Internet, and the concept of a video clip is to use the medium to quickly and uniquely illustrate a point. Here are the most common communication mistakes people make with online videos:

1. Video is too long. An ideal video clip length is 3-4 minutes. Or less. I saw one video that was so long and highly produced it could have been a TV show, when what the host was really trying to do was promote her new book on the same topic.

2. Unclear on use of the video. Why are you including a video clip on the site? For info, to sell/tease/promote, or simply entertain?

3. The intro is too long (with music and titles). Get to the meat of it.

4. Interview questions are too long. I don’t want to hear the question. I want to hear the ANSWER. As a matter of fact, if you can, just show the answers/comments. No Qs.

5. Video clip link is outdated. You click and it says “no longer available.” Check your blog links regularly.

6. Unfocused answers/comments. In that case a video doesn’t help. It hurts. Unless you’re trying to be funny. This is where media training for on-camera work can really pay off.

Like a beautiful poem or song lyric, a short video can be very powerful.

Just for the fun, see how some kids sent their compliments to one another…being limited to 10 word statements, on the COMPLIMENTS COLLAB video.