VJs Power Blog

The war of words on television shows can get overwhelming.  But if you want to judge what people are REALLY saying, TURN OFF THE SOUND.

That’s right.  Hit the mute button and just OBSERVE the person.  Watch their eyes, their hand gestures, the attitude either displayed or hidden on their faces.  People can be trained to say almost any message, but if they don’t feel it, it shows.

I teach my clients natural communication–how to remove barriers such as fear and lack of focus, so your message comes through strong and clear.  But that message has to be genuine.

As for those who are being trained by someone else to simply mouth messages—well as the adage goes…

ACTIONS SPEAK LOUDER THAN WORDS.

This week I worked via phone with a client who’s about to start his book tour, and the focus was on clarifying and strengthening his media messages.

When you’ve written a 400-600 page book, it seems daunting to boil it down to 2 sentences when the show host asks “so, what’s your book about?”  But that is the essence of good media interviews.  When you’re able to describe your material in a succinct, entertaining, and informative way, that is Part 1.  The SECOND PART of the ability, when you ace it, puts you into the “she-was-so-great-let’s-have-her-back-again” category.

What is PART TWO?

Making your message POWERFUL.  That means it is simple, yet profound.

Now, not every subject demands such lofty goals.  If you’re main character’s a chaotic, coffee-swilling, hang glider who stumbles upon a murder and has to solve it, you might think “it’s just a mystery novel.”  And you may be too close to the material to discover the simple, powerful description.

That’s why you hire a communication specialist to help you dig through the story to find the essence of that connection to the audience.

We found it in our media training session this week.  And once YOU find it, you will know the Power of Simplicity.